“许多组织都意识到，拥抱无障碍会带来多重好处, 降低法律风险, 加强品牌知名度, improving customer experience and colleague productivity.”
如果企业专注于数字可访问性并将WCAG合规性集成到其数字资产中, offers inclusive solutions to its customers. 这些无障碍企业能够接触到更多的人，并满足新出现的全球法律要求. According to Fortune 100 companies, disability inclusion is a common practice among high-performing businesses.
基本上, enterprises are required to ensure their products are compliant, 为了满足这个要求, they are expected to adhere to WCAG standards. When accessibility is a part of their strategic planning, enterprises are better connected with the whole world and equipped for success.
Let’s learn web accessibility for enterprises and real-world use cases.
Reasons why enterprises require to embrace WCAG compliance!
Web accessibility helps businesses to get some major areas covered that are:
瞄准更大的受众
1.3 billion people, which is 16% of global population suffer from disabilities as per WHO.
Well, the numbers indicate why every business is focusing on web accessibility. 没有任何企业能够承受失去如此巨大的TAM(总可寻址市场)，它是484美元.70M in the year 2020 and is expected to reach $769.2028年达到50万. Clearly, this value is growing at the CAGR (Compounded Annual Growth Rate) of 5.每年99%.
Enterprises that have already focused on WCAG compliance are outperforming lately. We will see some examples later in this article.
提升品牌认知度
When businesses display their commitment to WCAG compliance, 它反映了他们确保残疾人能够访问和参与其内容的包容性方法. This approach helps enterprises create a positive brand image and avoid lawsuit risks.
Increase awareness and avoid legal ramifications
In the last few years, awareness of web accessibility has increased. Businesses are talking about it more than ever. 也许原因之一是快速增长的网络可访问性诉讼，自2018年以来，在2023年翻了一番. Thus, lawsuits are also a profound reason to focus on web accessibility.
WCAG compliance improves user experience and help enterprises grow leaps and bounds!
实现数字可访问性消除了最大的架构障碍和其他障碍，这些障碍阻碍了企业与用户之间的创新和顺畅交互. 无障碍设计的灵活性对残疾用户很有用，因为他们可以轻松访问所有功能并执行所需的任务. Thus, such interactions are human-centered, 上下文, 和自然, resulting in happier customers and increased conversions.
可访问性旨在定义和提供直观和创新的用户体验，如文本到语音, 声音控制, etc. Accessible designs can be rendered using a broad range of devices, 辅助技术, 平台, 以及操作系统. And to offer accessible designs to the target customers, enterprises are only required to adhere to WCAG compliance:
- 备选文本- 根据WCAG的要求，网站和应用程序上的所有图像都必须有替代文本. It helps visually impaired users to understand the context and content of images, which improves their user experience.
- 导航- Clear and consistent navigation is required for a website/app by WCAG. 这有助于所有用户轻松找到他们想要的内容，从而改善每个人的用户体验.
- 键盘辅助功能- WCAG asks that websites should be accessible via keyboard alone as well. 由于许多有运动障碍的用户不能使用鼠标，因此只有键盘导航的网站改善了他们的用户体验.
- 〇色彩对比 对于网站文字和图片的颜色对比有一个明确的指导方针，使它们更容易被感知. By adding proper color contrast to websites or apps, businesses improve their digital products' accessibility for color-blind users.
- Video captions and audio descriptions – 根据WCAG的要求, 网站上的视频必须有字幕和音频描述，以方便有听力障碍的用户访问.
And there are various other guidelines to ensure digital accessibility for everybody. 网站可访问性合作伙伴可以帮助实现特定的指导方针，以提高组织的网站可访问性水平.
Real-world examples of thriving enterprises!
一些企业在其数字资产中实施WCAG合规后，取得了惊人的增长.
Apple
Apple made profound efforts to create its products WCAG-compliant. 他们现在有一个专门的易访问性团队来专注于他们的数字产品的易访问性. 苹果的产品中添加了大量的功能，以确保残障用户也能使用，比如VoiceOver和Siri.
这种包容性帮助公司赢得了客户忠诚度，提高了品牌声誉. 此外，苹果在网页可访问性方面的努力扩大了其市场范围和份额.
Target
塔吉特公司在2008年遭遇了一起诉讼，指控一些视力受损的客户无法访问其网站. Thus, under the Americans with Disabilities Act (ADA), the National Federation of the Blind filed the lawsuit. However, Target于2009年和解，向原告支付了600万美元的赔偿金，并同意开放其网站.
诉讼发生后，塔吉特公司确保其网站和移动应用程序符合WCAG标准. The company worked on keyboard navigation, 咏叹调地标, Alt文本, that improved its website’s user experience for everyone. Accessibility brought increased web traffic and revenue for Target.
美国银行
2010年，美国银行(美国银行)因其网站和移动应用程序无法访问而面临诉讼. 美国盲人联合会(National Federation of The Blind)提起诉讼，指控该银行的网站和应用程序违反了《pg电子竞技》的指导方针.
他们支付了1200万美元和解，并开始着手网站和移动应用程序的可访问性. 从那时起, 美国银行优先考虑数字可访问性，并在其数字产品中实现了无数可访问性功能，如alt标签, 咏叹调地标, various assistive technology compatibility, etc.
A gourmet grocery store from 圣地亚哥 (我们的一个客户)
They were facing lawsuits due to several ADA compliance issues, and they reached out to us to remediate their website as per ADA/WCAG requirements. We, 作为他们的无障碍合作伙伴, audited their website and created a remediation plan in accordance with WCAG 2.符合1级AA.
简而言之，
“Designing inclusive software results in improved usability and customer satisfaction.”
Accessibility is no longer a novelty; it is an integrated and crucial aspect of modern life. Enterprises that understand the need for a digital world for all, include accessibility into their development and procurement processes. Apple, 巴克莱(Barclays), 微软, 无数其他商业领袖都是网站可访问性如何积极影响业务增长的活生生的例子.
超过10亿残疾人渴望与企业建立联系，成为他们的客户, 员工, 合作伙伴, and clients provided they feel welcomed. Thus, 为所有人创造一个包容的数字环境，并成为对许多人生活产生积极影响的原因!
天网科技是一家领先的企业综合数字解决方案提供商, 他们对网站可访问性的承诺与他们的包容性和创新精神是一致的. 通过优先考虑WCAG遵从性, we ensure that enterprise websites are accessible to all users, 包括残疾人士. We recognize the significance of adhering to WCAG guidelines, not just for legal compliance but also for enhancing user experience. 他们对企业网站可访问性的方法包括彻底的审计、战略规划、 网站无障碍修复 , 咨询, 文档修复, VPAT, 自力更生的培训, 持续的监控, and support that cater to diverse user needs. 请求报价或联系 (电子邮件保护).
